Diageo asked several agencies to participate in a pitch for the retail business in 2019. The challenge was to come up with an answer to slow sales during the summer months when beer is king. The solution, “Summer by the Batch”, a batch cocktail recipe based program that shows shoppers how easy it is to make higher-end cocktails for all their entertaining needs.
This campaign was especially enticing to retailers for the cross-selling opportunities while also showcasing the breadth of Diageo’s portfolio of spirits.
In 2022, UScellular invested in the communities where they’re really needed. They’ve expanded coverage in over 300 areas to help bridge the digital divide.
Our task was simple, to create a campaign that delivers the message that UScellular is enhancing their network across the nation. At the same time, we were able to execute customized, hyper local assets in an agile manner.
Negra Modelo, is a Mexican import within the Constellation Brands Beer Division that can truly boast its taste.
In 2015 Negra Modelo is showcasing that it also has the ability to be paired with all kinds of food. Through a partnership with Taste Trunk, a food box subcription service, we've developed a well rounded Instagram based promotion during the fall time period. Just follow, post your pic and win. It's that easy.
There are people in small towns across the nation don’t have much choice in internet services. Let alone reliable internet at that. Often times they settle for Satellite based internet that cuts out at the slightest sign of weather. Other’s are stuck with hot spots that can’t handle the bandwitdth a household might need.
So UScellular has introduced Fast & Fair High Speed internet, the reliable and affordable internet service built exactly for the people in need. We created a full funnel campaign that was designed to reach all those in need through dynamic overlays across OLV, social and digital.
In 2016 Tide launched a new product called Tide purclean. It boasted the traditional cleaning power of Tide but now made with sustainable ingredients.
So we went all in on the development of the launch. First we created the iconic Tide logo with leaves, a symbol of the brand's commitment to the world. And it didn't stop there. We were able to get P&G to use recyclable materials like falcon board in production of in-store tools.
Chances are you have have LE2’s on your SUV, and with the launch of the LE3, Firestone’s best selling tire just got better. This new and improved launch kit drew excitement to all Firestone tire carriers. Equipped with an AR experience, this kit helped catapult LE3 sales in 2020.
Dia de los Muertos is a Mexican holiday celebrated on November 1st and 2nd. Not to be mixed up with Halloween, Corona Extra was able to juxtapose its brand identity with that of the Holiday.
The challenge was that Dia de los Muertos is misconceived as a Halloween-like, sad holiday. The truth is that it is a celebration of life. This idea fit perfectly with Corona's positive state of mind. The concept was brought to life through vibrant, dynamic and raw brush strokes which evokes an upbeat and energetic feel.
Annually, P&G holds it’s Fabric Care Roadshow across the nation. Even with a small budget, we created a tactile and visceral experience for each of the main Fabric Care pillars including Tide, Gain, Downy and Bounce.
In 2015, Modelo Especial, the #2 import in the U.S. was looking to refresh its Cinco de Mayo campaign. Through the juxtaposition of Mexican inspired patterns as well as gold foil, we've brought authenticity and elegance to this Mexican holiday.
Corona's Summer promotion is by far the biggest campaign of the year. Bilingual POS as well as promo packaging were developed for the 2014 promotion.
The idea was to FILL YOUR SUMMER through 120 days of activities. Post pictures based on 18 weekly themes entered you for chances to win. Two other ways to enter was through text and in pack codes.
The POS was designed to show that all these summer activities go hand in hand with Corona, the perfect Summer beer.
